As a big umbrella manufacturer in China, we, Xiamen Hoda, gets most of our raw materials from Dongshi, Jinjiang area. This is the area where we have most convenient sources to all parts including raw materials and labor force. In this article, we will lead to your tour on how umbrella industry in developing throughout these years.
As the saying goes, Dongshi umbrella supports the world. However, in the past three years, the export-oriented umbrella industry in Dongshi Town, Jinjiang City, has been severely challenged by the pandemic. The export market is changing, accelerate the opening of the domestic market, to foreign trade, domestic marketing becoming the umbrella industry in Dongshi seeking to go steady and high-quality development of the necessary options.
Yesterday, in Dongshi Town Zhendong Development Zone, Dongshi umbrella industry e-commerce industry hall is stepping up internal decoration. This is the recent Dongshi town to the party government-led, cultivate and grow the umbrella industry e-commerce platform, help Dongshi umbrella to speed up the opening of the domestic market breakthrough move.
"After the completion of the pavilion, we will attract umbrella enterprises to display in the pavilion, and dock with Alibaba 1688 platform and related exhibition merchants to hold regular umbrella exhibitions, build a live webcast base and selection platform, and accelerate the increase of Dongshi umbrella's market share in the domestic market." Dongshi Town Party Committee Secretary Hong established that.
In fact, Dongshi Town, known as the "umbrella capital of China", has been compared to the "elephant's leg" on which Dongshi's umbrella industry relies for survival, mainly for the export of umbrellas with large orders. Dongshi is also the largest production and export distribution center of umbrella products and raw and auxiliary materials for umbrella making in China.
After the outbreak of the pandemic, foreign trade orders decreased, the market share of domestic finished umbrellas was small, and the added value of the products was low, which increasingly became the "neck" problem that restricted the development of Dongshi umbrella industry. On the other hand, as the production base of umbrella and umbrella raw and auxiliary materials, Dongshi Town provides a large number of umbrella bones, umbrella head and other accessories for Zhejiang Shangyu, Hangzhou and other umbrella bases; Dongshi's finished umbrellas are constantly supplied to Yiwu and other e-commerce bases; Dongshi also has no shortage of umbrella enterprises that are OEMs for domestic high-end umbrella brands such as Jiaoxia.
Dongshi never lacked good umbrella enterprises and perfect umbrella industry chain, but it was unable to chase the high added value of the umbrella market due to narrow domestic sales channels. Previously, there were enterprises with "large orders" thinking, by compressing costs to launch 9.9 yuan umbrellas, hoping to take advantage of low prices to open up the market.
"However, the effectiveness of this move is very little." Hong established frankly, consumer recognition of the brand, personalized demand, etc., all forced the Dong Shi umbrella enterprises to accelerate the change of production, management, sales model, to seize the domestic umbrellas in the high-end market.
A change of a hundred changes. The person in charge of the enterprise office in Dongshi town analyzes that compared with large orders in foreign trade, domestic products pay more attention to personalization, functionality and the use of different scenes and new materials; at the same time, the short delivery period, small order quantity, fast market response and other requirements have put forward new challenges for Dongshi umbrella enterprises from brand marketing, industrial design to functional product development and construction of sales channels.
The right remedy for the right problem, tailor-made. Focusing on the plight of the umbrella industry, Dongshi town party committee and government will launch a number of initiatives to accelerate the incubation of "China's umbrella capital" domestic market, to crack the foreign trade, domestic sales "long and short legs" problem.
"In addition to attracting traffic through exhibitions and building a live broadcast platform, we will also carry out e-commerce training, invite web-hosts to 'help', open up the umbrella industry online sales channels, and build an e-commerce economic ecosystem." Hong said that Dongshi will also strengthen cooperation between umbrella enterprises and universities and colleges in the Quanzhou area, to accumulate e-commerce talents for the umbrella industry; at the same time, to take the advantage of industry gathering, integrate the logistics flow of the umbrella industry, unified bargaining with various logistics companies, reduce the logistics costs of enterprises, and help umbrella enterprises to reduce the burden and increase efficiency.
It is worth mentioning that, under the impetus of scientific and technological research and development, recently, Dongshi umbrella bone has achieved the leap from semi-self-opening and closing to full self-opening and closing, and the competitiveness of the product market has been significantly improved. The use of new materials has also further improved the functionality and aesthetics of the products.
Under the promotion of Dongshi Town Party Committee and Government, the Jinjiang Umbrella Industry Association will be established soon. "Compared to the association's predecessor, the Jinjiang Dongshi Umbrella Industry Association, there will be more 'new blood' in the industry, with more than 100 new member companies expected to be added, including many umbrella enterprises founded by new Jinjiang people." Xu Jingyu, deputy mayor of Dongshi Town, introduced that in addition, the association will also absorb the umbrella industry upstream and downstream enterprises and related service providers to join, together to make the umbrella industry in Jinjiang bigger, better and stronger.
We, Xiamen Hoda, provides many orders to Dongshi area. Therefore, we are thrilled to see the improvement in Dongshi’s umbrella industry. We believe that we will gain more advantages from now on to become the best umbrella supplier/manufacturer worldwide.
Post time: Jun-18-2022